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Brand Activation

Activate brand preference with powerful face-to-face contact. With WFM Brand Activation we build a strong brand identity with personal contact for your target audience. We make it easy for brands to activate shopper-marketing programs and effectively reach consumers. In a world where a lot of traditional marketing approaches have been exhausted, it’s nice to leave a more lasting impression.

What is Brand Activation?

Driving consumer action to start building a following of your brand, that’s WFM Brand Activation.  We will invite shoppers and your target audience for a brand experience, and support your sales. WFM People will provide brand ambassadors and project managers that manage the entire project, ensuring that everyone understands the main brand message and key elements.

Why choose Brand Activation?

Brand activation sets your brand apart from the rest. First we define the opportunities. Next we determine the strategy. Then we look at the concrete possibilities. In stores, execution is of great importance – we have a large field organization on site that ensures excellent execution. Finally, we determine what we can and will measure, and how we will adjust.

“Experience gives credibility to anything, with the best trained people, locations, time and care.”

In-store marketing

Tasting, smelling, touching, trying – all the senses are addressed in an in-store campaign to convince the shopper of the qualities of your product. The more creative the campaign is, the higher the possibility of maintaining brand visibility.  During an in-store event, the consumer can actively experience a product. And that leads directly & indirectly to the purchase of your product.

70% of purchase decisions are taken at the time of shopping!

Here is how you can implement In-store Marketing:

  • Animations
  • Tastings
  • Demonstrations
  • Promo campaigns

Outdoor & by-store marketing

Using creative and unexpected methods, we can reach your target audience on high traffic locations. We find your target profile, and translate your marketing message to the right audience. You can achieve this connection to your audience through many experiences, but all of them focus on educating, motivating and interacting with your audience.

Here is how we can surprise your audience with Outdoor & By-Store Marketing:

  • Sampling
  • Door2door
  • Guerrilla marketing
  • Street sampling

Event management

Do you want to leave an unforgettable impression on your visitors during your event? With an enthusiastic group of brand-loving representatives, we create the right brand experience & an atmosphere of hospitality at any event.

Here is how we can support you with Event Marketing:

  • Fairs
  • Events
  • Kick off meetings
  • Product launches
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